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Domain guide

Domain extensions: which one to pick

Updated Hostnali team

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In short

The extension is the ending of a domain name, such as .com, .africa or .org. Most Zambian businesses choose .com; .africa is the pan-African option, .org suits NGOs and schools and .net tech brands. Zambia's own extensions, such as .co.zm, need an application to the Zambian registry.

Types of extension

  • Generic (gTLD): .com, .net, .org and newer endings such as .online or .shop. Anyone, anywhere, can register them.
  • Regional: .africa is a pan-African extension for businesses and organisations across the continent.
  • Country code (ccTLD): an extension for a single country, such as .zm for Zambia, with categories under it such as .co.zm for companies and .org.zm for organisations.

The extensions we recommend in Zambia

ExtensionBest forPrice a year
.comBusinesses of every size: the main choice₵178
.africaPan-African brands, or when the .com is taken₵250
.orgNGOs, churches, schools, associations₵178
.netTechnology, internet and network businesses₵210

See all domain prices.

.com, .africa or .org?

.com.africa.org
Tells visitorsEstablished businessAfrican brandNon-profit or organisation
RecognitionHighestGrowingHigh
AvailabilityMost short names takenMore names freeModerate
Price a year₵178₵250₵178

Our advice: a Zambian business should use a .com as its main address and register the .africa of the same name to protect it. An NGO, church or school is usually best on a .org, and a tech or network company may prefer .net if its .com is gone. Read .com vs .africa for more.

What about .co.zm?

Zambia’s own extensions (.co.zm, .org.zm and the other .zm categories) are run by the Zambian registry, and getting one means an application with supporting details about your business or organisation, such as its registration. We don’t sell them online, so ask our team and we’ll help you through it. Read can I register a .co.zm domain? for what to expect.

Does the extension affect Google?

A .com or .africa can rank well in Zambian searches. What tells Google your site serves Zambia is local content, a Zambian address and contact details on the site, links from other Zambian sites and the right settings in Search Console. Useful content matters far more than the ending.

Other options

Newer endings such as .online or .shop can work for a particular campaign or store. Search any name on domain registration to see which extensions are available.

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Search 465+ extensions. .com from K320.40/year.

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