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All reseller guides
- How reseller hosting works
- Start a hosting business
- Reseller vs master reseller
- Pricing your hosting plans
- Choosing a reseller plan
- WHM and cPanel explained
- Creating hosting packages
- White-label branding
- Billing with WHMCS
- Taking payments from clients
- Selling domains
- Moving clients to your account
- Supporting your clients
- Growing your hosting business
In short
Most resellers grow through referrals and partnerships, not ads: serve a niche well, partner with web designers, bundle domains, email and care plans, keep renewals smooth, and ask happy clients for introductions. Retaining clients matters more than winning new ones.
Where clients come from
- Referrals: your best channel. Ask every happy client for one introduction.
- Web designers and developers: they build sites and need somewhere to host them. Offer them a discount or a commission.
- Your niche: churches, schools, clinics, real estate. Speak at their meetings, join their groups.
- Your own website: clear packages, prices and a way to order online.
- Google: a Google Business Profile and helpful articles answer the questions your clients search.
Sell more to each client
- Business email for the whole team.
- Domains for every brand and campaign (selling domains).
- Website care plans: updates, backups checks, small edits each month.
- Upgrades to bigger packages as their sites grow.
Keep the clients you have
- Invoice early and remind politely: most churn is forgotten renewals.
- Answer support quickly (supporting your clients).
- Check in once a year: “Is your site still doing what you need?”
- Never lock in a client’s domain or data: trust brings referrals.
Know your numbers
Track each month: clients, monthly recurring income, renewals due, and clients lost. If income per client is low, revisit your pricing.
Time to level up
When other designers and agencies want to resell under you, move to master reseller hosting. When you outgrow shared resources for specific clients, offer them a VPS as their next step.